John Kim

UX Designer

Penton Media

Worked on an overhaul of 70+ media sites, data tools, admin tools, and ecommerce flows.

If you would like to see samples from my work at Penton, please contact me directly at

e.l.f. Cosmetics

Eyes Lips Face (e.l.f.) Cosmetics provides quality beauty products at an accessible price.

Tasked to drive conversion and click-throughs. Drove significantly higher engagement metrics by changing the site architecture, navigation, and brand refresh.

Project Inkblot

The Inkblot is a non-profit organization that works with other mission-based companies to produce media projects that elevate and address social issues.

The site was redesigned to clearly address the company's core services: Content, Workshop, and Partnerships.

Case Study: Netflix

The challenge was to add a social component to the existing Netflix platform. A watchlist feature was added to allow sharing with others.