John Kim

UX Designer

Penton Media

Worked on an overhaul of 70+ media sites, data tools, admin tools, and ecommerce flows.

If you would like to see samples from my work at Penton, please contact me directly at jyk595@gmail.com.

e.l.f. Cosmetics

Eyes Lips Face (e.l.f.) Cosmetics provides quality beauty products at an accessible price.

Tasked to drive conversion and click-throughs. Drove significantly higher engagement metrics by changing the site architecture, navigation, and brand refresh.

Project Inkblot

The Inkblot is a non-profit organization that works with other mission-based companies to produce media projects that elevate and address social issues.

The site was redesigned to clearly address the company's core services: Content, Workshop, and Partnerships.

Case Study: Netflix

The challenge was to add a social component to the existing Netflix platform. A watchlist feature was added to allow sharing with others.